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      <description>What an empty chair actually costs, why people miss appointments, and the four changes that move the number — in the order worth doing them.</description>
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      <description>Two messages, written out in full, plus the rules about timing, channel and consent that decide whether they get read at all.</description>
      <pubDate>Sun, 16 Aug 2026 09:00:00 GMT</pubDate>
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      <description>What to settle before you watch a demo, the questions a demo will never answer on its own, and why the migration — not the licence — is the project.</description>
      <pubDate>Sun, 16 Aug 2026 09:00:00 GMT</pubDate>
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      <description>Three terms used interchangeably by people selling four different things — and how the confusion shows up as a surprise line on a quote.</description>
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