Sem G.

Content editor

Writes about the operational half of a clinic — the diary, the empty chair, what an hour costs and where the front desk's time goes.

11 posts

  1. What the front desk actually costs youPutting a number on a minute of reception time, counting the minutes booking and reminding consume, and being honest about which of it automation gives back.Read
  2. Writing a cancellation policy that people actually followThe wording, the notice period, and the reason most policies fail — which is not the policy but the day somebody decides not to enforce it.Read
  3. The waiting list nobody opensWhy most clinic waiting lists quietly fail, what to capture when you turn somebody away, and the fifteen minutes a day that turn a queue into revenue.Read
  4. The dental recall: the interval the whole diary hangs onWhy dentistry is the one speciality whose diary refills itself, what actually breaks a recall system, and the two streams most practices let drift apart.Read
  5. From consultation to treatment: where aesthetic clinics lose peopleThe consultation is an assessment and a sale at the same time, and most of the loss happens in the days after it. What actually moves the number, and what to measure instead of bookings.Read
  6. Vaccination reminders that work by species, not by calendarThe patient cannot read, the recipient owns several of them, and the worst message a practice can send is the one nobody remembered to stop. How to build the schedule properly.Read
  7. The numbers worth watching in a clinicSix figures that change a decision, how to work each one out from data you already have, and the popular ones that only make you feel busy.Read
  8. How to price the work a clinic actually doesWorking out what an hour of your clinic costs before you decide what to charge for it — and what to do about the treatments that turn out to be losing money.Read
  9. Stock control for clinics, without a warehouseWhich consumables are worth counting, how to set a reorder point that survives a busy week, and why the money tied up in a store cupboard is usually more than anyone guesses.Read
  10. · updated How to reduce no-shows at your clinicWhat an empty chair actually costs, why people miss appointments, and the four changes that move the number — in the order worth doing them.Read
  11. · updated Appointment reminders: what to send, and whenTwo messages, written out in full, plus the rules about timing, channel and consent that decide whether they get read at all.Read